Market segmentation consists of having the whole heterogeneous market for a product and dividing it into quite a few sub-markets or segments, Every of which tends to be homogeneous in all important facets.[12] The method is carried out for two main reasons: superior allocation of a firm's finite sources and to higher serve the greater diversified p

This refers to the entire process of placing a price for a product, such as discount rates. The price needn't be financial; it may possibly basically be what is exchanged to the merchandise or products and services, e.Usually, This might check with people searching for private solutions in a wide perception. Extra recently the term B2C refers back